Vicki D. Greenleaf formed her own company, Los Angeles-based Greenleaf + Associates, Inc., in 1992, specializing in entertainment and consumer goods marketing. In 2012, she expanded her company to grow her existing focus to include cause marketing and the philanthropic community. Over the years, Greenleaf has served the theatrical, television, DVD/VOD, Internet, gaming, music, publishing, live entertainment/clubs, toy, non-profit and automotive industries.
Prior to hanging her own shingle, Greenleaf spent five years as Vice President, Corporate Communications and Public Relations for LIVE Entertainment, Inc. In that capacity, she participated in all marketing plans from the start of photography, through theatrical, home video and pay-TV releases for such titles as Terminator 2: Judgment Day, Total Recall, Basic Instinct and Reservoir Dogs (introducing a then-unknown Quentin Tarantino at the Sundance Film Festival). Greenleaf also oversaw all PR activities for releases by the home video division, which held a top-five market share.
Greenleaf assisted in taking the privately held company public in 1987-88 and generated widespread coverage in leading business and financial media. She directed a successful image restructuring campaign as the company reversed its losses, during which the stock more than doubled in a year’s time. Greenleaf later directed the crisis management campaign for the company in the wake of the widely publicized murder of Chairman + CEO Jose Menendez and his wife, Kitty.
Prior to joining LIVE, Greenleaf served as National Publicity Director for New Century/Vista Film Corp., as a Senior Publicist for Twentieth Century Fox Film Corp. – where she worked on such hit films as Aliens – and as Director of Publicity for Media Home Entertainment.
As a journalist, Greenleaf has written for more than 30 national magazines and newspapers and authored one book, primarily covering entertainment and women’s issues, interviewing a wide array of prominent people, including Tipper Gore, David Bowie and, for Playboy magazine, the Rolling Stones’ Bill Wyman. In 1981-82, Greenleaf helped Gannett launch a fledgling publication called USA Today and, in 1982, was the journalist who “officially” announced the breakup of the popular rock group The Eagles, interviewing Glenn Frey for his premiere solo album, No Fun Aloud.
Greenleaf holds a B.A. in journalism from Shippensburg University in Pennsylvania. In 1990, she received an Outstanding Alumnus Award from the university’s journalism department and, in 2004, the Jesse S. Heiges Distinguished Alumnus Award, the school’s highest honor.
Los Angeles-native Kelly Williams joined G+A in 2012, fresh out of college with a degree in business management from California State University, Channel Islands. She quickly exceled in the public relations and marketing field and is an integral member of the G+A management team, interfacing with both the firm’s clientele and the media and helping direct account management.
Leading G+A’s social media team, Williams develops innovative, online strategies; creates content; manages editorial calendars across all platforms; and oversees real-time monitoring of social media activity.
Williams has helped strategize, plan and/or execute broad-based campaigns on behalf of numerous G+A clients, also helping manage multi-platform, sweepstakes promotions to grow/retain followers.
After nearly a decade as a designer with some of southern California’s most-noted boutique graphic design firms – including Cimarron, Bacon + O’Brien Design in Hollywood; Huerta Design in Glendale (where she managed client relations for up to 40 accounts) and Ad Astra Artworks in San Diego – Roseanne Costantino struck out on her own in 2001 under the Agrodulce Design banner.
With innovative and comprehensive, yet turn-key service in mind, Costantino has supervised and produced a broad array of print materials and animated flash ad campaigns – from conception of project strategies through printing and/or publication – for a wide variety of studios and entertainment companies, major corporations and non-profit organizations.
Clients served have included CJ Entertainment, Los Angeles Regional Food Bank, Liberty Hill Foundation, Alliance College-Ready Public Schools, Advancement Project, Western Center on Law + Poverty, Community Coalition, CaliforniaGirl Series and more.
In a 30+ year career behind the lens – as producer, director, writer, editor and cameraman – Spencer Thornton, a long-time consultant to G+A for audio/visual production, has worked with Hollywood’s top film and television talent, chart-topping music artists, the country’s most-prominent sports figures and a who’s who of corporate America.
Entertainment industry clients have included ABC, A+E, CBS, CMT, CNN, Discovery Channel, E! Entertainment, Elektra Records, Encore, FOX, HBO, Lionsgate, MTV, NBC, Paramount, PBS, Showtime Networks, Sony, STARZ!, TBS Sports, The Walt Disney Company, Time-Warner, H-1, Warner Bros. and more. Corporate clients, among others, include Amgen, Apple, Arco, AT+T, Bell South, BMW, BP, Coca-Cola, DirecTV, ESPN, Hatachi, Hidden Valley, IBM, Kimberly-Clark, Levi Strauss, Lever Bros., Lipton, Mary Kay, Mattel, Merck, NetZero, Oxy, PacSun, PepsiCo, Reebok, Sprint, Target and Wal-Mart.
He has also contributed as a producer, director, editor, writer and/or director of photography on such shows as A Current Affair, America’s Most Wanted, Entertainment Tonight, Extra, HBO Sports, Hollywood Squares, Inside the NFL, Lifestyles of the Rich and Famous, MTV News, Pump It Up, The Mickey Mouse Club, The Oprah Winfrey Show and many others. Additionally, he served as producer on the feature film Menace (Artisan), starring Michael Vincent and Allen Garfield.
Corporate highlights include directing/editing a micro campaign for Coca-Cola, which the company credited with salvaging its multi-million-dollar, introductory Cherry Coke advertising campaign; and assisting NetZero in re-introducing its popular, big-budget Defenders of the Free World advertisements with a “Behind the Scenes” campaign targeting investors.
Thornton holds a B.A. in journalism/radio/TV/film from the University of Georgia.
Voted “Most Valuable Employee” by his peers, Toby ensures that staff knows when the mailman arrives, is environmentally conscious (burying his bone in the recycle bin) and guards us while eating lunch at our desks with an intent stare.